How to Plan your Digital Marketing Strategy for 2021.


In this unique and uncertain economic environment, having a strong digital presence is more important than ever before. Internet Visions Defined has developed a comprehensive road map to assist you in setting up your plans.


·       Identify Your Digital Marketing Goals

·       Develop a Target Audience

·       Evaluate Digital Marketing Channels & Platforms

·       Look at What's Working and What's Not Working

·       Develop a Digital Marketing Budget

·       Measure Your Results and Do Any Necessary Fine-Tuning




The New Normal.

There will be many unplanned changes in your everyday 2021 business life, because of the 2020 pandemic effect.    


At, we have developed an action plan that details the 6 steps shown above. We call this detailed action plan:


“Reversing Time Poverty”.


  The impact of the coronavirus will remain with us for several years going forward.  Traditional methods of conducting business will change to become more efficient, more effective, and, sometimes, safer. It is important that you be on the right side of the consumer behavior shift.  


This undertaking does not need to be especially challenging.  Your business will move forward once you implement the processes you need.

   You can get the assistance and advice you need to grow your business. IVD does not provide theory, it outlines exactly what you need to do, and explains the tools necessary to complete your business goals.  


 It is essential for your growth: you must be focused on how the search engines (e.g. Google, Bing) consider your web presence. Content must be planned appropriately. First focus on SEO (Search Engine Optimization).




1)    This effort must be coordinated with your Social Media Presence. Let’s say, an active well-planned presence on Facebook, Instagram, Twitter, Pinterest, Facebook Groups, and many more social media sites. Of course, it must be coordinated with an Advertising Campaign.


2)    Advertising must be part of the plan!


You must be special* to a Specific and Carefully Targeted Audience


*Your U.S.P. or Unique Sales Proposition


Understand that Internet marketing is using the Internet to do all the following:


• Communicate a company's message about itself, its products, or its services online.

• Identify and Locate (demographics, preferences, and needs) of existing and CAREFULLY TARGETED potential customers.

• Sell your goods or affiliate goods, services, or advertising space over the Internet.


As a growing business as we turn the 2020 corner, you need the Internet to prosper. This is because of the low cost to start YOUR DIGITAL ORIENTED growth, and for you to maintain an internet-based presence.


Internet marketing needs to be part of your business plan and your marketing strategy. (demographics, preferences, and needs) of existing and customers and carefully targeted prospects.


E-mails can be helpful and interesting to identify your prospects when done properly:


• Email marketing doesn't have to mean sending out unsolicited messages to every email address that you can gather.

• You can include a visitor registration form on your website.

          • You might set up a schedule to send an email to your interested prospects, to see how they are doing. See if you can assist them as their needs may change.


You will be using email marketing as a tool to promote your business.


Tracking the Results of Internet Marketing Strategies:

Let's face it: the average small or home business operator is not over stocked in cash. Look at the link below to see what actual startup costs are:


Keep track of strategic Internet marketing initiatives to understand how effective they are. Find out which Internet marketing strategies work for your business and which do not. This is the way to learn from your mistakes. Your Internet advertising campaigns will improve as you become more experienced.


Understand what expenses are helpful in developing Internet marketing strategies as your business matures.


You Can Also Use Offline Elements with Internet Marketing Strategies:

You may transact your business offline or online. Or your business model may combine your marketing efforts. If you are an eBay reseller, for example, you transact online. It might make sense for you to include both in your marketing mix. Some companies such as Expedia, Travelocity, and also include offline strategies. They have online strategies and invest in traditional advertising, including TV/radio advertising. Traditional advertising draws traffic to their websites to conduct business.


Limited Funds Require Careful Planning

A factor always present is your budget. It will determine the components you use in any of your Internet marketing strategies. For your website, you also must choose a domain name and register it. And, you also must have web hosting services for your website.


Both items can cost less. In fact, we saw an offer to buy domain name registration for only $1.99 per year. You must use other services, like hosting, which is now also available for less than $10 per month.


Your site must be available for your prospects to see. Now it's time to learn about search engine optimization (SEO). This is an important part of strategic Internet marketing. You must do it yourself or pay someone else to do it for you.


You should realize that your web content must have search engine recognition. Search engine optimization (SEO) must be a factor that you and your designer must know. Your website traffic relates to your SEO, and your website traffic must factor this in. Your Internet Marketing strategy depends upon this.


In both cases, you may pay a bit more, but you'll save time in the long run.


Once your website is up, you maintain it yourself or outsource it. In some cases, these duties are the responsibility of an independent Webmaster.


Strategic Internet Marketing Must Be Flexible:

Understand that patience can be a true virtue. It takes patience for the success of a strategic Internet marketing campaign. It takes consistency and time for Search engines to find you. It doesn't always happen overnight, and your strategies may not generate revenues right away.


There are millions who are also engaged in strategic Internet marketing. So you must make any necessary adjustments in your Internet marketing strategies, when appropriate.


A well-managed strategic Internet marketing plan will increase your chances for success.  Contact us now for an effective “Consider Your Budget Digital Plan.” Now is the time to innovate with a digital plan.


 Good Luck and Good Planning,


Marty & Rich