4 tips for email success

4 Tips for Email Success


Tip # 1

When you are starting and running your email campaign, there are certain words and expressions that must NOT be used in your subject line.

Especially to your clients that are using gmail.

Google has natural filters that will send your email directly into the recipients junk/spam folder.

Below are the top 15 words/phrases never to use.

Tip # 2.

Make your subject line relevant.

A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails.

The email subject line has to get attention so people want to go further. This is crucial at this point. After your welcome letter # 1, this will be the email that decides if they want to hear from you. You must have powerful information to give them.


Tip # 3.

Mention in your 2nd. Email that the recipient should white list your emails.


Mark messages as ‘Not spam’

If Gmail has marked emails you wish to whitelist as spam, tell Gmail the emails are not spam.

In Gmail, navigate to the spam folder.

Search for emails containing the domain you wish to whitelist (eg onlinegroups.net).

Select all the emails shown.

Click More and then Not spam.


Tip # 4.

Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.

For best results, keep email marketing copy short, usuall only 2 paragraphs and avoid pitching your offer. You want people to get comfortable first.


Address subscribers by name. Personalized emails are more successful. IVD suggests to personalize your emails based on need by sending emails that meet different user expectations.

This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.


There is an entire email marketing training series at our members area at internetvisionsdefined.com, and we invite you to come and take a tour.