Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. Quora is definitely not a search engine.
Take time to get this right. Include all the information possible, as you gain authority and followers, people will click on your profile to see who you are.
After you’ve signed up for Quora by connecting with Facebook or Twitter (or creating an account on Quora by saying you don’t have Facebook or Twitter), your first task is to create your profile.
There is no purpose of getting exposure by demonstrating your industry expertise if people go to your profile to learn more about you and you have failed to populate your profile.
To edit your profile, click on your name in the top menu bar. Then click on the Edit links to add your headline and profile content.
Be sure to include links in your profile to your main website or main social accounts. This will help lead to traffic back to your website from Quora.
How to use Quora for Marketing
To capture the marketing potential of Quora, here are the ways you can use Quora to market your professional brand and your business:
1). Create a great profile so that anyone who wants to learn more about you can do so and be able to click through to your website or other social profiles.
2). Follow topics in your industry. Become an active participant on these topics by posting thought-provoking questions and valuable answers.
3). When appropriate, include links back to content on your website for more information, but don’t spam. Using a link that sends readers to a group page on Facebook is a great way to increase your followers on that particular subject.
4). Find people to connect with on Quora by looking at the top answers and followers of a particular topic.
5). Create and contribute to boards on topics in your industry. Share content off and on Quora to create valuable information that other Quora users will want to follow.
6). Encourage others to follow you on Quora using the Quora Follow Button on the Quora Resources page.
7). Curious what kind of questions / answers get the most notice? Check out this page of most popular topics on Quora.
Answer a question with authority
As you spread knowledge, you gain expertise and influence. Perhaps Quora’s most immediate benefit for marketers is being seen as an authority on a certain topic.
Answer a question, provide great value, and your influence will soar.
In our Members Area you will discover the most comprehensive tutorial on Quora Marketing to be found anywhere on the internet, Following our guidelines you will benefit by getting hundreds or even thousands of visitors to your website in a matter of days.
Gather Around a Question
The heart of Quora is questions — questions that affect the world, questions that explain recent world events, questions that guide important life decisions, and questions that provide insights into why other people think differently. Quora is a place where you can ask questions you care about and get answers that are amazing.
Quora has only one version of each question. It doesn’t have a left wing version, a right wing version, a western version, and an eastern version. Quora brings together people from different worlds to answer the same question, in the same place — and to learn from each other. Quora strives to be the place to voice your opinion because Quora is where the debate is happening.