You can draft your pre-selling content once you have the facts and benefits of the product written down. Whether you’re writing a blog post, broadcast email, or autoresponder e-mail, you’ll need a great article title or e-mail subject line.
When you’re writing a blog post designed to get search engine traffic, you should include the name of the product within the headline or subject line. You should also leave a little mystery so people will want to keep reading.
You don’t need to worry about including the product name in the subject line of an email–just make sure it calls out to the right kind of reader and adds an air of mystery so they’ll click.
It can help to analyze blog post titles of product reviews you enjoy. Also, evaluate e-mails you’ve received and paid particularly close attention to. It’s fascinating to study and understand what makes people interested in one subject line or title over another.
Start out by stirring up emotions within the body of the article or e-mail. You want to draw people in with their problem. Make them feel the pain or the desire and the feeling that they have to improve their situation.
Then, start to get them on your side by showing them that you understand what they’re going through. This is a fantastic place to tell a story– either your own or someone else’s. You want them to read from top to bottom and a story grabs their attention.
Guide them through all the way to the conclusion by holding their interest, making it all about them. The ending should include a solid call to action to get them to click over to the sales page.
Generally, pre-selling content on a blog is longer and more in depth than pre-selling content on an e-mail. You can include more product-focused information, including your own review, on a blog post. You don’t want your e-mail to be too long because then many people won’t read it. Play around with the length a bit and see how that affects your conversions and click-through rates.
Feel free to be a bit mysterious in your content, while still guiding them to the conclusion that they need the product you’re linking to. Try to find something intriguing on the sales page you can mention— something they’ll have to click over to see.
Depending on what you’re promoting as an affiliate, you may want to consider offering a bonus or something no one else can offer. You can even put some scarcity on this bonus, so only a certain number of people can get it. Or maybe they have to buy through your link within a certain amount of time.
Be sure to pay attention to the affiliate rules, because you’re not allowed to offer bonuses for some products. The bottom line is that you want to do something that sets you apart from anyone else who’s promoting.
The entire point of writing pre-selling content is to get people sold on the item before they even see the sales page. A big part of the secret is that you have to add that human touch. Make them feel that you understand exactly what they’re going through, because you do.
Don’t be just another marketer promoting a product. It shows when you really care about your audience and know that what you’re offering really can help people. Use elements of copywriting and psychology, and your conversions will be high.