Internet Marketing 101
Observe here how to decrease the steep learning curve associated with on-line selling success.
Understand that Internet marketing is using the Internet to do one or more of the following:
• Communicate a company’s message about itself, its products, or its services online.
• Identify and Locate (demographics, preferences, and needs) of existing and potential customers.
• Sell your goods or affiliate goods, services, or advertising space over the Internet.
As a small or home based business, you can use the Internet to prosper. This is because of the low cost to start and maintain a web presence.
So, Internet marketing should be part of your business plan and your marketing strategy. (demographics, preferences, and needs) of existing and potential customers.
You can set geographic and time of the day restrictions on when and where your ads run. Plus, PPC ads are easy to activate and suspend. And they’re easy to update. They can provide close to real-time tracking. These benefits you won’t get with most other elements in your Internet marketing strategy. You can also use images and videos with PPC advertising. Understand, this may be more cost effective than placing banner ads on other websites.
You also can use pay per click ads to earn from your website. There are programs available to you like Google AdSense, Yahoo Publisher or Microsoft AdCenter.
Finding the Right Internet Marketing Mix:
How much of your marketing strategy should be online? What are the Internet marketing tools you use? How important is your website to your business?
It depends on the nature of your business, your budget, and, to some extent, your personal traits. These factors are elements to consider. These strategic marketing decisions, help develop Internet marketing strategies for your business.
Develop Internet Marketing Strategies You Like:
You may not want to include email marketing in your strategic Internet marketing plan. Some think of unsolicited email marketing as “spam.” Most of us distaste receiving unwanted email.
Your emails can be helpful and interesting to prospects:
• Email marketing doesn’t have to mean sending out unsolicited messages to every email address that you can gather.
• You can include a visitor registration form on your website.
• Or, you can exhibit at trade shows, to collect email addresses of interested prospects.
• Create a newsletter. And send it to your prospects as part of your strategic Internet marketing plan.
• You might set up a schedule to send an email to your interested prospects, to see how they’re doing. See if you can assist them as their needs may change.
You can be using email marketing as a tool to promote your business.
Tracking the Results of Internet Marketing Strategies:
Let’s face it: the average small or home business operator is not awash in cash.
Keep track of strategic Internet marketing initiatives to understand how effective they are. Find out which Internet marketing strategies work for your business and which do not. This is the way to learn from your mistakes. Your Internet advertising campaigns will improve as you become more experienced.
Understand what expenses are helpful in developing Internet marketing strategies as your business matures.
Using Offline Elements with Internet Marketing Strategies:
You may transact you business offline or online. Or your business model may combine your marketing efforts. If you are an Ebay reseller, for example, you transact online. It might make sense for you to include both in your marketing mix. Some companies such as Expedia, Travelocity, and Monster.com also include offline strategies. They have online strategies and also invest in traditional advertising, including TV/radio advertising. Traditional advertising draws traffic to their websites to conduct business.
A factor always present is your budget. It will determine the components you use in any of your Internet marketing strategies. For your website, you also must choose a domain name and register it. And, you also must have web hosting services for your website.
Both items can cost less. In fact, we saw an offer to buy domain name registration for only $1.99 per year. You must use other services, like hosting, which is now also available for less than $10 per month.
Your next step is to pick a design. You must add content to your website. It’s time to make some decisions. You’ll need to provide yourself or pay others. You can do it yourself or either use a web content professional and web designer to handle it.
Now, these elements are complete, and your content and design are in place. What next?
Your site must be available for your prospects to see. Now it’s time to learn about search engine optimization (SEO). This is an important part of strategic Internet marketing. You must do it yourself or pay someone else to do it for you.
You should realize that your web content must have search engine recognition. Search engine optimization (SEO) must be a factor that you and your designer must know. Your website traffic relates to your SEO, and your website traffic must factor this in. Your Internet Marketing strategy depends upon this.
In both cases, you may pay a bit more, but you’ll save time in the long run.
Once your website is up, you maintain it yourself or outsource it. In some cases, these duties are the responsibility of an independent Webmaster.
Strategic Internet Marketing Needs to be Flexible:
Understand that patience can be a true virtue. It takes patience for the success of a strategic Internet marketing campaign. It takes consistency and time for Search engines to find you. It doesn’t always happen overnight, and your strategies may not generate revenues right away.
There are millions who are also engaged in strategic Internet marketing. So you must make any necessary adjustments in your Internet marketing strategies, when appropriate.
A well-managed strategic Internet marketing plan can increase your chances for success.